Ice Prince has turned down an endorsement deal from major telecom company Globacom.
Insiders reliably said, during the week, that the rapper was approached with a mouth
watering deal to become the brand’s latest ambassador because of his
recent successes -the release his first official single ‘Oleku‘, his many local and international awards, and his bestselling debut album ‘Everybody Loves Ice Prince’ in 2011.
But Panshak Zamani doesn’t come cheap. We’re told he’s asking for a whooping sum of $1m (N157,000,000) or no deal.
‘He was serious, he knows his worth and knows they can afford it so he turned the deal down‘, an insider at GLO who wants to remain anonymous told a news agency. Most Glo Ambassadors are paid within the N10-N20m range, with D’banj and Psquare being the rare exceptions. Psquare got N240m for a four year deal..
It remains uncertain if GLO is upping the figures for the Chocolate city rapper. But if they concede to Ice’s demands, he’ll become the rapper with the biggest endorsement deal ever.
